Maximising customer reach
Homebuy are a credit retailer; offering furniture, white and electrical goods and computing gadgetry to a market which might otherwise struggle to acquire them. They are second in their market and unlike the main competitor, are an online-only operator. This means that the power of the brand, the relevance of marketing communications and the online journey are fundamental to the success of the business.
Draw Connect were asked to help set up several crucial foundations for the business. The brand required a refresh and then application to a suite of communication tools; all leading to a customer journey that hit the sweet spot between what Homebuy wanted to sell, and what customers needed, and were able to afford.