Digital coming of age for private healthcare
McArthurGlen is Europe's leading owner, developer and manager of Designer Outlets.
With over 20 factories outlets situated across Europe, McArthurGlen had a large database but a low level of engagement. As one of the leaders in their sector, McArthur aimed to increase engagement, improve their welcome and on-boarding process and gain greater actionable insight into their customers.
In achieving these goals, they hoped to ultimately improve upon two key business objectives: footfall and APV (Average Spent Per Visit).