The customer wakes, considers her day
Much like another, in every way
A series of tasks, events and details
And the welcome distraction of shopping and sales
It's lunchtime and she's at the keyboard
Looking for something for that wedding abroad
She actually needs a dress and some shoes
A 'Prestige Club' card? Well, she's nothing to lose
But what happens then, after the click
An email says 'Welcome!' It seems so, so click
But three weeks then pass, and still nothing smart
Just a series of offers, some shoes in her cart
It doesn't ask questions, doesn't enquire
Who, what, when - whether she's really a buyer
So she becomes a record, a byte in a base
And she'll just stay there. It's a criminal waste.
OK, now we've made the point, stop it!
Keep it simple, think like a consumer, make technology your servant, have an idea - and of course come to Draw.