A 2017 report on the global state of customer experience identified a clear need by businesses for greater clarity on the true value of marketing technology products.
The report found that, whilst there is a clear recognition of the importance of investing in the customer experience to support loyalty and retention, many organisations remain frustrated by the difficulty of demonstrating the ROI of such activities. In simple terms, they need hard evidence to secure budget – and confidence they are spending it in the right ways.
This frustration is made even more acute given the rising expectations amongst customers for greater personalisation and smarter experiences.
What if there was an easier way to feel confident about how and where to invest?
At Draw we have long recognised this challenge and have developed an approach based around undertaking a low risk – and low cost – pilot to test customer experience concepts.
Get in touch and we’ll tell you more.