The challenge

BlackBerry was looking for new and innovative ways to grow awareness of the new BlackBerry Messenger (BBM) 5.0 and at the same time grow its Facebook follower base.

We were invited to begin discussions on how the Kiss audience could be leveraged to launch the new BBM 5 Messenger and grow BlackBerry’s follower base.

Approach

The first wave of activity centered around driving follower numbers through product giveaways. We devised a simple ‘like to enter’ mechanic driving traffic from the Kiss website through to a custom tab on the BlackBerry UK Facebook page, and immediately increased followers. A second wave of follwers was attracted by evolving the Kiss tab on the BlackBerry page into a ‘destination hub’ for BlackBerry users.

By connecting with the ‘Kiss Konnect’ Facebook application on the Kiss website, a user's profile information could populate sponsorship areas on the Kiss homepage. Kiss can now reuse this application with future advertisers, with users not needing to ‘reaccept’ the application. This has paved the way for a new interactive and engaging channel to connect advertisers with users in a truly personal manner.

Work

Key results

9,000
new Facebook fans
16,000
competition entries
1
award for Best Branded Content

If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.