You can't buy loyalty
IGD work tirelessly to improve the food and grocery industries globally, through detailed research and the provision of expert guidance. Speaking to their clients in a programme of customer interviews, we discovered just how respected IGD are. Their opinion carries weight and their guidance is often sought by companies breaking new ground or entering new markets. IGD is made up of three core services covering supply chain, shopper insights, and retail analysis.
The challenge presented to us was to create a consistent brand across all of the IGD services. The brand had to reflect the position they hold in the industry, while tying together both the business and charity elements under a singular brand identity.