The challenge

Jimmy Choo have used the high profile endorsement of Game of Thrones' very own Jon Snow (Kit Harrington) to add a touch of rougishness to their menswear campaign. Draw were asked to take the assets from a photoshoot and adapt them for an online media campaign. 


The wealth of images available from the latest shoot allowed Draw use a varity of shots of including the latest products and Kit's best impression of 'blue steel''. 


Once the route had been selected, the project team worked closely with the media planners and client to ensure that each variation was optimised for user interation. Each variation was then uploaded to Double Click and QA'd then processed for launch amongst the various publications in both the UK and US.

If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.