The challenge

Liberty Living prides itself on providing high quality living solutions to those in higher education. The challenge was that their current site wasn't representing those values. The previous site, looked dated, wasn't supported across multiple browsers and importantly didn't speak to the different customer audiences. Draw pitched for, and won, the opportunity to support the business by undertaking a programme of IA, wireframing and design.

Approach

The objectives were to create a cleaner design that highlighted the key information. Initially a workshop was organised to; deepen the understanding of the businesses KPI's, set up the partnership with a development company, to discuss the capabilities of the platform and to straw man the approach and process. After documenting the strategy phase we moved into IA and wireframes to reinforce the idea's from the write-up. We created a collaborative team to prototype and user test the wireframes which at the final stages were layered with polished concept design.

Work

At this stage the project was handed over to the development partner and rather like a parent waving off an undergrad we had to say goodbye to our baby for a time. Once the development team had done the job of bringing to life the prototype, Draw were able to review the site in all its glory.

If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.