Encouraging others to follow the leader
The Official Charts play a central role in British popular culture. They are responsible for the collection and relaying of the weekly singles and album charts to the industry and the public. When its website began to gain increasing popularity, The Official Charts Company took the decision to strengthen its brand presence and generate new revenue streams from digital channels.
Draw was asked to design and develop an exciting, adaptable, editorial website that celebrated the success and legacy of our music charts, while giving visitors access to more than 62 years of facts, statistics and information, and In a way that is fun, authoritative, passionate and relevant.