The challenge

Oktra is the UK's leading office interior design and fit out company - providing inspiring workplaces for clients including M&C Saatchi, Baker Tilly and Just Eat. Our challenge was to create a brand new website showcasing its talent which creates cut-through in a highly competitive and crowded marketplace, full of similar 'brochure style' sites.

Approach

After analysing the highly competitive marketplace via a market review, we were fully informed about the challenges and opportunities Oktra faced. For example, no-one in a lead-hungry marketplace was using live chat as a lead generation tool, so we highlighted, recommended and implemented this to the website.

Our IA and design teams were in turn able to create a stand-out, market-leading website, and a fitting platform to present Oktra's portfolio of services in an engaging way, whilst also encouraging enquires through business driving CTAs.

Work

Some stats

51.69%
Increase organic search
31%
increase in page views
17.04%
reduction in bounce rate

From Oktra

Initially, I had spoken with a number of website design agencies before you, and to be honest I was beginning to lose hope. Your team were undoubtedly the most capable in terms on new, fresh ideas. You understood our business and most importantly I felt I could trust you to foresee such a large project when I already had so much to do in other areas of the rebrand.

Having met many members of the Draw team, I have to say, it is so refreshing to meet such a nice bunch of people. I would recommend you in heartbeat and will be dealing with you for all of our on-going and future campaigns.

If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.