Digital coming of age for private healthcare
Oliver Wyman is an international management consultant firm with more than 50 offices in 26 countries. The firm's 4,000+ professionals collaborate with companies across industry sectors and regions of the world, to identify the client's' highest-value opportunities, address their most critical challenges and transform their businesses. People visit the Oliver Wyman group website for two core reasons:
1. To learn about Oliver Wyman’s culture and opportunities for employment
2. To find insights and a breadth of knowledge in a particular area
Oliver Wyman’s main proposition is to create environments where exceptional people can thrive, and so the website should reflect that mission throughout. However, the old website wasn’t optimized and the careers section and the rest of the site appeared and functioned in a disconnected way. Moreover, the navigation made it hard for the user to find the content they needed, which was not representative of Oliver Wyman’s efficiency.
The main challenge was to create a user-focused website that also represented the makeup of the organization, to improve the user experience and to illustrate the organization’s forward-thinking.
Draw was appointed to create a website that could grow over the next few years, giving Oliver Wyman a better showcase for their thought leadership, the career opportunities available, their brilliant people and their overall offering.