The challenge

Better all round is a company achieving massive success as the result of product innovation and several years of hard work. Draw were tasked with creating a site that showcased the brand and leading product, the round kitched towel, Ora.


Draw orgaised a stakeholder workshop to identify the needs of a rapidly growing business and what information needed to conveyed online.


To cater for the future. Draw created a site using Umbraco with an infastructure that would allow for international growth. Throughout the site the various benefits of Ora over regular kitchen towels were showcased. Better All Round had the vision to create content around the use of Ora in various different senarios and a large social presence. This was adhered to in the design and build of the sitge online.

From Ora...

"From the outset, Draw did a fabulous job for us when we developed the Ora website supporting the launch of the revolutionary new kitchen towel in Tesco. They had a rigorous and robust approach to web design, bringing together their experts and our key people for a challenging and enjoyable workshop where they were able to determine our business requirements and then commence a rapid, iterative development process of website build and ensured we launched on time, on budget and on brief!

Draw were and continue to be very responsive whilst remaining flexible to our evolving needs and we’ve been delighted with their help and support now we are live too."

If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.