The challenge

The famous perfumer was looking to redevelop its e-commerce site to more accurately portray the Penhaligon's experience. It was essential to allow the site to evoke the senses of the fragrances whilst also telling the rich heritage of the brand and the stories of the individual scents.

Approach

By rationalising the navigation, we were able to give more screen space to Penhaligon's sumptuous fragrance. We also wove social content, heritage stories and modern day events throughout the site, to increase engagement and drive conversion.

Work

If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.