The challenge

The existing site was cluttered, had a confusing taxonomy and a dated layout.


We wanted to increase the white space around products to refect the purity of the brand, with a view to improving conversion by giving more focus to the calls to action. New designs were created, more closely aligned to brand values, which gave products room to breathe. Easily explored, ranges and individual products are now brought to the fore so that purchases can be more easily made or conversations engaged in.


If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.