The challenge

What Car?, Britain’s biggest and best car buyer’s guide, challenged us to get new and existing users of the site using the new car leasing comparison section of the site.


We gave users a virtual budget of £1,000 and a brief to find three different cars to suit three different virtual drivers. The integration of the competition throughout the site encouraged dwell time.

Wherever possible, we gave What Car? the tools to maintain the promotion, with code that could be simply added to pages for the promotion to work, and a CMS so What Car? could allow all future challenges, news stories and updates on prize winners to be added.

To help drive users from other Haymarket properties we created a series of banners that ran on titles across the Haymarket portfolio.


If you'd like to see how we could help you please call
Nick Elsom on +44 (0)203 589 7874.