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Having been in the website business since the 1990s, we have seen a number of website design trends come and go, but never has there been such convergence as the current popularity for big, bold and simple websites.
Driven partly by mobile demands, this approach performs well for building trust - users make decisions about websites within milliseconds, so clarity wins out.
The website design stage builds on the information architecture and user experience stages to reveal the visual manifestation of the overall strategy. During the design process, we create a visual language for the website using colour, type, space and shape, which is compatible with each client's chosen technical approach.
During concepting, we create design layouts of key pages to show how a new website will look. The aim is to create a shorthand, using logos and associated colour palettes, fonts and other elements, which brings the brand to life and helps achieve our various objectives.