Service: Information architecture

An essential first step in defining what a website needs to include, and who it needs to target is to understand how the website might be structured. Information architecture (IA) typically represents the hierarchical structure of the site’s content and functionality and is frequently mapped out as a sitemap. This allows us to visualise the relationships between various components of the site and can be considered the “skeleton” of the website.

Over the past few years, the trend towards the dynamic display of content has disrupted IA as content structures are no longer as static as they once were. While a single sitemap is still a useful device, we are more likely to now create multiple maps to show how the content and functionality relationships might shift for different user types and different requirements.

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Nick Elsom on +44 (0)203 589 7874.