You can't buy loyalty
Search engine optimisation (SEO) has become a sizeable business area in its own right, as website owners try and keep abreast of the changes in the way that search engines (and particularly Google) operates.
We often recommend that Google be considered to be one of your most important audiences, as so many people will arrive at the site following a search.
The top four positions on any Google search receive an average of 83% of organic clicks, and this positioning can be influenced by effective SEO, which ensures that a website ranks highly on Google and other search engine results. SEO is therefore a critical part of sales conversion, with organic searches having a 14.5% close rate, compared to 1.7% for outbound marketing leads. For these reasons, it is essential to create a strategy that maximises the performance of your site in engaging the widest audience, and ensures that they remain within the side for the longest possible time.
• On-page consultation and full site audits
• Keyword research review
• SEO planning
• Copywriting for SEO
• Mobile SEO
• CMS optimisation
• SEO migration planning
• Server domain configuration
• Social media implementation for SEO impact