You can't buy loyalty
As use of social media is now more prevalent in many areas of our lives, providers that can engage an audience on social platforms are more likely to drive loyalty advocacy and keep their brands front of mind.
Social sharing does not happen by accident however, a message or content is required to provoke a reaction. It needs to be interesting, relevant, timely and shareable. Social feeds are the hub around which our digital activities rotate and often the entry point into a website.