You can't buy loyalty
There is no longer any doubt that video is ubiquitous across digital channels, representing a huge percentage of traffic (especially mobile), but it also an increasingly valuable tool for marketers.
Video in email can boost open rates by 20%, and using the word 'video' in email subject lines boosts open rates by 19% and click-through rates by 65%; videos are also a massive 53 times more likely than traditional web pages to receive an organic first-page ranking.
Draw has an in-house team of video production experts who have previously run video production companies, and we draw on this expertise in the creation of video for our clients through:
• Pre-production: agreeing the requirement and approach, briefing any production partner, booking crew, agreeing and organising location / permissions / access, etc.
• Production: the actual creation of footage using producer, camera, sounds, etc.
• Post-production: editing, audio, effects and graphs, grading, approvals, creation of master file, etc.